The promoter Eddie Hearn does not agree with the vision of Dana White and Turki Alalshikh of “Boxing Beating” and how they will fix it with their new league, which they are creating with an association. Hearn says that boxing was “hot” before Turki got involved.
Fragmentation risk
Eddie points out that the UFC model, Dana White, says she will use in the new boxing league to create a dominant force that changes the sport, will not work. Boxing is not mma. It is impossible Develop the same centralized league That controls boxing as Dana did with the UFC because boxing is already established and fragmented.
When White created the UFC, MMA was still in his childhood. Dana is naive, believing that what worked for him in one sport will work in another.
Turki’s financial capacity to attract the best talent is the only thing that the new league has for it. However, obtaining the best fighters will not guarantee that the new Domine League. As we have seen for years, the charism is more important than talent. Hearn and other promoters have combatants who can always sell due to their personalities, if not to their talent.
The new league that Turki and White are creating throughout their own belts will not be different from other promotional companies that will still operate. Then, instead of four different sanctioning bodies, now there will be five, which will further fragment the sport as we are seeing in MMA. In that sport, we now have these organizations:
– UFC
– PFL
– A championship
– Bellator MMA
– Rizin’s Federation Federation
– Cage Warriors fight championship
– Legacy Fighting Alliance
– Martial arts confrontation
“I do not agree with Dana (White) and his excellence (Turki Alalshikh) when he says ‘boxing is broken.’ TV iflreacting to Dana White and Turki Alalshikh creating a new promotion and planning to form the Tko Boxing League.
“Boxing is not MMA. The models not only approach another sport like that with their history, with their management, with their portfolios particularly. It seems that Tko has taken ESPN’s dates from the best range. Clearly, with ESPN and that platform, Tko has a great opportunity to start this league.
“I don’t think I am deceived when I say: ‘I am the best promoter in the world,'” said Hearn when asked if the new Tko Boxing League of Turki and Dana threatens his company. “For me, when you have a big business, you have 35 shows a year outside the Riyadh season, whether Riyad’s season is there or not, I don’t really care.”

Last update on 07/07/2025