The ambition of the CEO of UFC Dana White to enter the boxing has materialized through an association between TKO Group Holdings, Inc. and Saudi Arabia General Minister of Arabia, Turki Alalshikh. The adventure, years in process, aims to remodel the structure of boxing and expand its global scope.
A new era for boxing
Turki Alalshikh emphasized the importance of this collaboration, calling it a “historical association between the powers of the industry” designed to raise sport. The treatment involves Saudi Entertainment Company Selawhich will act as the link between Turki and Tko.
The fighters under this new promotion will get access to UFC performance institutes in Las Vegas, Mexico City and Shanghaioffering them training facilities and state -of -the -art resources that were not available in boxing.
Mark ShapiroPresident and Operations Director of TKO, highlighted the broader ambition of the project:
“This is a strategic opportunity to reinvent the sport of boxing worldwide.”
Shapiro pointed out Tko’s extensive promotional experience and the deep connections of the industry as key assets to make this a success. He also pointed out that Turki Alalshikh and Sela share the same vision to modernize boxingpositioning this new league as a disruptive potential in the industry.
White’s vision for boxing
Dana White has long criticized the fractured boxing system, and her approach promises a more structured model where The best combatants compete with each other regularly. He reiterated this commitment on Twitter:
“It has been shown that the model delivers the fights that fans want to see. The best will fight the best, and the fighters will continue to go up the ranking and become world champions. “
White also promised more ads about Transmission, programming and signings of fighter As the project approaches the launch.
Unanswered questions
While vision is clear, some critical details remain unsolved. He The promotion debut event still lacks an official date and placeleaving speculations about whether Saudi Arabia will organize the first show.
Another important question revolves around Prices and accessibility. Turki Alalshikh has been in the center of the recent Payment price debates by visionAnd it is not clear if this new company will follow a similar model or introduce a new price strategy.
What follows?
The association has the potential to remodel the commercial structure of boxing, offering Better promotional support fighters, greater visibility and elite training facilities. However, until the first event is announced, questions remain on how this new promotion will fit the existing boxing panorama.
If the target The UFC model is translated successfully to boxingIt could change the way sport is organized, possibly leading to more consistent high -level fights and a more centralized classification system. Until then, fans will have to wait for the next wave of ads.
Would you support a UFC style boxing modelOr do you think the current boxing structure is fine as it is?
Last update on 05/03/2025